NIA CHARLESTOWN NEVIS (February 16, 2022) — Several international media agencies and entertainment websites have published articles about Spice Girl Mel B’s appointment as the UK Tourism Ambassador for Nevis, creating a buzz about the island paradise in key tourism markets. Melanie ‘Mel B’ Brown, MBE, is a British singer, actress, and television personality who rose to fame in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Scary Spice. Mel B’s father, the late Martin Brown, was born on Nevis and the celebrity has been visiting the island since childhood.
Mel B said: “I feel incredibly honoured to be asked to be an ambassador for Nevis. Nevis is not just part of where I come from but it is part of who I am. It is my dad’s home country and it is still the place where so many members of my family still live. I want to put Nevis on the map.” Premier of Nevis, Hon. Mark Brantley, hailed the appointment as a marketing coup for the Nevis Tourism Authority and the island of Nevis.
Mel B is among four 2022 Tourism Ambassadors for Nevis selected by the NTA to promote the island with large online followings. The other new Ambassadors are Nikeva Stapleton, a Nevisian actor, dancer and model currently residing in Los Angeles; Ava Roxanne Stritt, a top authority on luxury travel; and Brian Major, a veteran travel journalist and content consultant.