BASSETERRE (21 July 2022) — The St. Kitts Tourism Authority (SKTA) sales team from the United States and the United Kingdom returned to the destination for the first time since the onset of the COVID-19 pandemic for a familiarisation trip which included visits to attraction sites and hotel properties. With travel on the rebound, the aim of the fam trip was to update the sales team with the tourism product and to foster and strengthen relationships with local tourism stakeholders. In addition, the visit provided opportunities for the team to explore new products and services, preparing them to promote and sell the destination more efficiently during this post-COVID era. The sales team interacts with travel agents, wedding planners, meeting and incentive buyers, tour operators, wholesalers, online travel agencies, and consumers to create demand and drive business to the destination.
“The St. Kitts Tourism Authority is thrilled to facilitate face-to-face meetings between the sales team and stakeholders to align strategies, strengthen the destination’s appeal and increase tourism arrivals. The SKTA is on the cusp of a new destination brand launch and it is important that everyone on the team, our travel partners, and stakeholders are onboard with our new brand and media strategies,” said CEO Ellison “Tommy” Thompson. Members of the sales team are encouraging local stakeholders to partner with the SKTA while attending upcoming trade shows, including Westchester Travel Agents Association, Land X-Change in Nassau, ASTA Global Convention in San Francisco, Classic Vacation in Cancun, Delta Vacations University in Atlanta, IMEX in Las Vegas, and events in New York, Boston, Washington D.C., Atlanta and Dallas beginning January 2023.