Basseterre (6 July, 2022) — The St. Kitts Tourism Authority announces the appointment of Mia Lange as Chief Marketing Officer (CMO), a new role created to further strengthen the destination’s presence in key international source markets. Lange will oversee the strategic direction and implementation of all global marketing and branding efforts and will manage St. Kitts’ various international agencies. Most recently, Ms. Lange served as Executive Director of Global Communications for The Bahamas Ministry of Tourism, where she managed the Ministry’s key agencies of record, strategic planning, budget management, crisis communications, and leadership of the Communication teams. Under her leadership, The Bahamas Ministry of Tourism won a number of top destination marketing and public relations awards.
Lange received her MBA with a specialisation in marketing, graduating magna cum laude from Lynn University in 2017. She has worked in The Bahamas, England, Germany, France and the United States. “I am eager to continue immersing myself in the island, getting to know the people and experiences while embarking on this new challenge. St. Kitts has a strong foundation and is poised for continued growth. I look forward to showing the world the destination’s exceptional offerings,” said Lange. Board of Directors Chairman Nick Menon said: “Mia Lange’s experience working within the Caribbean and truly understanding our target audience will allow her to create destination campaigns that will keep St. Kitts top-of-mind among travelers. Her distinctive insights and approach will bring St. Kitts to the forefront as travelers plan their long-awaited vacations.”