Media Release — Wednesday January 12, 2022
Countries hosting the ICC Under-19 Men’s Cricket World Cup 2022 are set to receive priceless global exposure with 20 of the 48 tournament matches being broadcast to almost 200 nations. The 16-team event, starting in Guyana on Friday, will have greater digital reach that will make it easier for fans worldwide to follow.
“There’s over 175 territories around the world that will be receiving the broadcast of matches on television,” said ICC Head of Events Chris Tetley. “We’ve got a digital workforce that’s expanded significantly in recent times. The official event website (u19cwc.com) will be the place to see all the digital content we capture from broadcast games, and importantly from the games that we’re not able to cover live on television. It’s a large digital footprint.”
Chairman of Trinidad and Tobago’s Local Organising Committee Douglas Camacho agreed, reasoning that the demographic organisers seek to attract “live in the digital world. A lot of young people follow sport digitally, so we can reach them through video, streaming, etc.” Chief Executive of Tourism Trinidad Limited, Kurtis Rudd, acknowledged the unique circumstances of hosting sporting events during COVID-19 has opened officials’ eyes to “the potential reach of faraway markets, millions of people that we possibly wouldn’t have tried to reach if not for us operating in a virtual environment.”