ST. KITTS TOURISM AUTHORITY LAUNCHES ‘VENTURE DEEPER’ BRAND CAMPAIGN — September 21, 2022
Basseterre, St. Kitts — The St. Kitts Tourism Authority officially launched the destination’s new brand campaign titled “Venture Deeper,” building on the island’s distinct characteristics while introducing elements of introspective self-discovery and intention that speak to the purpose-driven goals of today’s travellers. “St. Kitts is relatively new to tourism, only focusing efforts and resources to tourism within the last 20 years. This gives our island a very different ethos in the Caribbean. We are contemplative, nostalgic, and soulful. We appeal to intrepid travellers eager to explore, to learn, and immerse themselves fully in a new experience,” said Minister of Tourism Marsha Henderson. The new brand aesthetic comes from the island itself, featuring a colour palette of soft, muted, earthy tones including deep green and pastel pink inspired by the destination’s rainforest, beaches and sunsets, with photography capturing authentic moments with a vintage feel. The Tourism Authority unveiled the new brand campaign to media and stakeholders on Tuesday 20 September at an exclusive event in New York City. CEO Ellison “Tommy” Thompson said: “The response has been incredible so far, with many lauding the understated yet strong features of the campaign.”
TREMENDOUS SHOW OF SUPPORT FOR SUGAR MAS 51
As preparations for Sugar Mas 51 continue, Grand Parade and Jouvert troupes have shown strong support by registering their presence and participation. At a recent SKNCC stakeholder meeting, ten Grand Parade Bands were represented, including FhunnTeens, Fhunn Vybz, Nautimas, DFX, Ultra Carnival, Bold Carnival, Luxe Carnival, and the Majorettes. Nauti Mas and Mas Rebels will make their first appearance on the road. Eleven Jouvert groups have registered for Boxing Day, December 26, 2022. Red Devils will be back as they seek to add another trophy to their cabinet after twelve years of wins. Activities for Sugar Mas 51 commence Friday December 2, 2022 and conclude with the Last Lap Parade on Tuesday January 3, 2023, under the theme CELEBRATE AS ONE FOR SUGAR MAS 51.